BE LIT TIME
About Us
Driven by Passion.
Designed for Precision.
BE LIT TIME was born from a shared obsession: cars that command attention and watches that refuse to be ordinary. What started as a conversation between petrolheads and design junkies turned into a movement — a mission to bring the thrill of the racetrack to your wrist.
Where Time Meets Torque
Every BE LIT TIME watch is a tribute to the world of high-performance machines. Inspired by supercar rims and engineered with precision quartz movement, our timepieces blur the line between timekeeping and automotive art.
We don’t just design watches — we build bold, head-turning statements. Whether you choose our Static Collection for its sleek, rim-inspired silhouette or the Spinning Series for its kinetic energy, you’re not just wearing a watch. You’re wearing attitude, horsepower, and heritage.
Testing
Our Collections
STATIC WATCHES

Pure design. Maximum impact.
Clean lines and bold automotive aesthetics come together in a collection built to stand out.
SPINNING WATCHES

Form meets motion.
Our signature spinning mechanism mimics the rotation of high-performance rims — because time should never be boring.
AP EDITION
Inspired by icons, reimagined for rebels.
The AP Edition delivers a street-tuned twist on legendary style, built for collectors who don’t follow — they lead.
Buy With Confidence
Original & Authentic
Every BE LIT TIME watch is 100% genuine, crafted to exacting standards and inspired by automotive excellence.
2-Year Warranty
We stand behind our work. Your timepiece is protected for 2 years against movement and material defects.
Fast & Free Shipping
We don’t believe in waiting at the lights. Enjoy fast, tracked delivery at no extra cost.
30-Day Returns
Change of heart? No problem. Return your watch within 30 days for a full refund or exchange — no stress, no hassle.